Is there a Science Behind Reality Distortion Fields?
Google’s New Alphabet: Big Design from A to Z
Will Apple Change the Music Market (Again)?
What's Inside a Tesla Battery, Sociologically?
TEDx YorkU: The Secret to Bird Feeding
What Nurtures Confident Entrepreneurs?
The Tidal Wave That Wouldn't Turn
How to Design a Sharing Market
Target Canada: Why It Failed
How Silent Night Rose to Fame
The Sociology of Annoying Xmas Songs
Re-Envisioning Marketing: One Chocolate Bar at a Time
Love (and the Market) Actually
CX Design: Strategy Beyond Theatrics
How Music Became an Experience (Again)
Once upon a time, the process for creating a record breaking band was very simple: find a talented artist, release an album, get it into heavy radio rotation, reach platinum sales, and stage a world tour. In 2014, however, for the first time in history, only one artist reached platinum sales: Taylor Swift.
'Alex from Target': Can I Do This With My Brand?
How Marketers Made (and Remade) Diamonds a Girl’s Best Friend
Zombie Brands: The Science Behind Undead Market Icons
When companies and products die, their brands often live on. From Napster and Pan Am to Woolworth and Mister Donut - zombie brands abound. They have been resuscitated, redefined, or kept alive by unusual means. However, zombie brands are not all made from the same cloth. Some are brought back as nostalgic fashion icons, others have been sustained by passionate fans. Yet others simply continue exist in other parts of the world or in our imagination.
Apple Pay, CurrentC, and the Normalization of Credit/Debt
Paying for stuff has just gotten easier with Apple Pay - or so it seems. Apply Pay is a wireless payment system that lets owners of iPhone 6 pay for goods at retailers with wireless payment terminals. Users put their phones near the payment terminals, put their thumbs on the Touch ID button, and the transaction is complete.