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Tesla's Chief Driver of Success: Masculinity

Tesla's Chief Driver of Success: Masculinity

Sensible man-of-action heroism as an experience.

Going Legit: Marketing as a Social Designer

Going Legit: Marketing as a Social Designer

Marketers must coordinate multiple actors.

Sidney J. Levy on Marketing: An Intellectual Biography

Sidney J. Levy on Marketing: An Intellectual Biography

Today Sidney J. Levy gave the Sidney J. Levy Award Keynote at the Consumer Culture Theory Conference 2015 in Fayetteville, Arkansas. I had the privilege to introduce him. To celebrate the occasion, Dennis Rook, who was one of Sidney's doctoral students, has generously agreed to re-publish the full version of Sidney's Intellectual Biography on my blog.

Kurzbiografie zum Seminar

Kurzbiografie zum Seminar

Dr. Markus Giesler verbindet in seiner Forschung und Lehre anthroposophische Prinzipien mit interdisziplinären Ansätzen, um komplexe gesellschaftliche Herausforderungen ganzheitlich, ethisch und innovativ zu adressieren.

Bendgate: 5 Things Apple Will Do Next

Bendgate: 5 Things Apple Will Do Next

There are two ways to address a brand image crisis: redesign the actual product or redesign people's expectations around the experience of consuming the brand. Here are five brand image revitalization tactics Apple will use next.

Re-envisioning Marketing: One Assemblage at a Time (Schulich Spotlight on Research 2014)

Re-envisioning Marketing: One Assemblage at a Time (Schulich Spotlight on Research 2014)

For Schulich Marketing Professor Markus Giesler, marketing is not the art of satisfying consumers. It’s the art of assembling markets. Is this why some of the world’s most successful companies are adopting his breakthrough approach? A journey into the world of market systems. 

Thoughts on the AMA-Sheth Foundation Doctoral Consortium and the Importance of Sub(Field) Friendships

Thoughts on the AMA-Sheth Foundation Doctoral Consortium and the Importance of Sub(Field) Friendships

We spend a lot of time telling our doctoral students about the importance of building friendships with their peers. And I’m really grateful for the friendships I have with Ashlee Humphreys, Amber Epp, Zeynep Arsel, Michelle Weinberger, Gulnur Tumbat, Risto Moisio, and many other CCT people. These are some of my closest friends and they have been great moral supporters, sparring partners, and friendly reviewers. These are my subfield friends.