Interview: Analog Resistance

October 19, 2017

Markus Giesler

Experience, Research, Tech

I recently gave a talk at the University of Illinois, Urbana-Champaign. During my stay, my wonderful co-host and friend Aric Rindfleisch and I also did an interview about analog resistance for his amazing new Coursera course called Marketing in an Analog World. Aric is the John M. Jones Professor of Marketing at UIUC and an inspiring scholar. His other Coursera course Marketing in a Digital World is rated by Class Central as one of the Top 50 MOOCs of All Time. I highly recommend both courses.

Markus Giesler

Markus Giesler draws on concepts from economics, technology studies, and sociology to inform his research in marketing. He determines how ideas and things (products, services, experiences, technological innovations, intellectual property, brands, etc.) are made valuable over time, with research focused on improving marketing strategy through an understanding of markets as evolving social systems. Giesler's research has been supported by the Social Sciences and Humanities Research Council of Canada (SSHRC) and the European Research Council (ERC) and published in top-tier academic journals such as the Journal of Consumer Research and the Journal of Marketing. Giesler has an extensive entertainment industry background. He founded his own record label at age 17 and has worked in various production and marketing responsibilities for over a decade. He lives in Toronto, Canada.