Creating In-Game Customer Experiences
Eataly's Third Place and the Customer Experience
What Gives Red Bull Wings? Creating a Successful Market-Oriented Organization
Artificial Intelligence as a Customer Experience
Going Legit: Marketing as a Social Designer
The Volkswagen Crisis: What's Next?
Is there a Science Behind Reality Distortion Fields?
What Makes Apple Watch Tick?
CX Design: Strategy Beyond Theatrics
Zombie Brands: The Science Behind Undead Market Icons
When companies and products die, their brands often live on. From Napster and Pan Am to Woolworth and Mister Donut - zombie brands abound. They have been resuscitated, redefined, or kept alive by unusual means. However, zombie brands are not all made from the same cloth. Some are brought back as nostalgic fashion icons, others have been sustained by passionate fans. Yet others simply continue exist in other parts of the world or in our imagination.
Apple Pay, CurrentC, and the Normalization of Credit/Debt
Paying for stuff has just gotten easier with Apple Pay - or so it seems. Apply Pay is a wireless payment system that lets owners of iPhone 6 pay for goods at retailers with wireless payment terminals. Users put their phones near the payment terminals, put their thumbs on the Touch ID button, and the transaction is complete.
Netflix's Transformation: Big Data vs. Big Design
Teaching Consumers How to Rationalize on Your Behalf
Kurzbiografie zum Seminar
Bendgate: 5 Things Apple Will Do Next
Re-envisioning Marketing: One Assemblage at a Time (Schulich Spotlight on Research 2014)
The 40 Most Outstanding B-School Profs Under 40 In The World (Poets & Quants)
Poets & Quants has published its "40 under 40" list and, somehow, they listed me as well - along with some stellar marketing colleagues including Kathleen Vohs, Harikesh Nair, and Nina Mazar. Thank you Poets & Quants and congrats to the other 39 colleagues!
http://poetsandquants.com/2014/02/12/the-40-best-b-school-profs-under-40/