January 15, 2015 Markus Giesler MarketingMag, popular, Experience, Markets, popular2015, retail Target Canada: Why It Failed January 15, 2015 Markus Giesler MarketingMag, popular, Experience, Markets, popular2015, retail 133 Target stores will be closing and 17,600 Canadians will lose their jobs.
November 4, 2014 Markus Giesler HuffPost, Brands, Experience, Markets 'Alex from Target': Can I Do This With My Brand? November 4, 2014 Markus Giesler HuffPost, Brands, Experience, Markets As #alexfromtarget is fascinating the Internet and creating a ton of brand buzz for Target, marketers may be asking: Can I do this with my brand? The answer lies in marketing's knowledge about diffusion and market creation.
