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What’s your Zoom setup?

A Zoom session on employee experience design with the #CX20 students and customer experience guru Joe Pine.

A Zoom session on employee experience design with the #CX20 students and customer experience guru Joe Pine.

Cameras, ring lights, microphones? Like many colleagues, I have been frequently asked of late about the gear that I use for research seminars and lectures on Zoom.

Truth be told, although it helps a bit and is also fun, gear is ultimately secondary. If there has been one key learning for me personally from this pandemic, it is that it matters how we approach each other online.

Ask yourself: what impact does the language I use, the requirements I formulate, and the elements of myself and my space that I share on Zoom have on others (e.g., students, colleagues, clients)?

That said, here is my current Zoom setup.

Over here, you can find a few ideas I have written down on how to improve your Zoom delivery.

One question that has come up a lot is what tool I use to create these transparent overlays on Zoom. Instead of PowerPoint (which is useful too), I am using a software for Apple Mac computers called Ecamm Live.

For me personally, and given the subjects I teach, Ecamm Live is more effective than slides, but that’s just my choice. If you are interested in learning more about Ecamm Live, have a look over here (affiliate link).

Make sure to ask your colleagues about what works for them. From my friend and fellow JCR editor June Cotte, for instance, I recently learned how to use your iPad as a green-screen-enabled whiteboard in Ecamm Live.

Finally, here is a bit more information about my Schulich MBA elective course Customer Experience Design, which I taught entirely on Zoom this past fall.

That’s all I have on Zoom. What works best for you? Share your thoughts with me on Twitter. Please stay safe and take good care of your own wellbeing and that of your students!

Markus Giesler

Markus Giesler draws on concepts from economics, technology studies, and sociology to inform his research in marketing. He determines how ideas and things (products, services, experiences, technological innovations, intellectual property, brands, etc.) are made valuable over time, with research focused on improving marketing strategy through an understanding of markets as evolving social systems. Giesler's research has been supported by the Social Sciences and Humanities Research Council of Canada (SSHRC) and the European Research Council (ERC) and published in top-tier academic journals such as the Journal of Consumer Research and the Journal of Marketing. Giesler has an extensive entertainment industry background. He founded his own record label at age 17 and has worked in various production and marketing responsibilities for over a decade. He lives in Toronto, Canada.