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Why Brandy Melville Should Listen to Its Plus-Size Fans

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Why Brandy Melville Should Listen to Its Plus-Size Fans

Brandy Melville offers fashion for "diverse California girls." And in Brandy Melville's opinion, this diversity is reflected in one size: small. "I don't think it causes a negative effect on the body image of any one of our shoppers because anyone can come in the store and find something. At other places, certain people can't find things at all." 

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Netflix's Transformation: Big Data vs. Big Design

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Netflix's Transformation: Big Data vs. Big Design

From streaming service to original content provider.

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Kurzbiografie zum Seminar

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Kurzbiografie zum Seminar

Dr. Markus Giesler verbindet in seiner Forschung und Lehre anthroposophische Prinzipien mit interdisziplinären Ansätzen, um komplexe gesellschaftliche Herausforderungen ganzheitlich, ethisch und innovativ zu adressieren.

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Re-envisioning Marketing: One Assemblage at a Time (Schulich Spotlight on Research 2014)

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Re-envisioning Marketing: One Assemblage at a Time (Schulich Spotlight on Research 2014)

For Schulich Marketing Professor Markus Giesler, marketing is not the art of satisfying consumers. It’s the art of assembling markets. Is this why some of the world’s most successful companies are adopting his breakthrough approach? A journey into the world of market systems. 

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The 40 Most Outstanding B-School Profs Under 40 In The World (Poets & Quants)

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The 40 Most Outstanding B-School Profs Under 40 In The World (Poets & Quants)

Poets & Quants has published its "40 under 40" list and, somehow, they listed me as well - along with some stellar marketing colleagues including Kathleen Vohs, Harikesh Nair, and Nina Mazar. Thank you Poets & Quants and congrats to the other 39 colleagues!

http://poetsandquants.com/2014/02/12/the-40-best-b-school-profs-under-40/

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